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10 Best Eye Care 2017 | MINIMAL

10 Best Eye Care 2017 | MINIMAL

By far the most-asked question we get: "Any recommended product for fighting bags / wrinkles / dark circles?"

Fellow Minimalists, you gotta sleep.

That's the number one eye care routine, ok? But we hear ya, there's a reason Sleep Beauty is a fairy tale. Who has enough sleep these days? Alright. Here's the extra help you need.

We've put these Top 10 into 3 categories depending on what texture you're most comfortable with:

  • Eye Cream
  • Eye Gel
  • Eye Oil



I have been off eye cream ever since spending almost HK$2,000 on a "miracle" eye cream that is supposed to solve <em>everything</em> but triggered blemish on my eye bags instead! Ouch and ouch!

My testimony on number 1 and 2 eye cream: No blemish! Now that's miraculous for me.

For a stronger effect, go for number 1. A tingly feeling tells you it's doing its job.

1. Transformation Beauty 365 Eye Cream (15ml HKD405)

Bags under eyes are caused by weak collagen and elastin fibres. Those weak fibres allow stagnant fluid from your lymph system to back up under the eyes, and the fat that cushions the balls of your eyes then starts drooping which creates that ‘bags under the eyes’ look. Flavinaid™ is the most collagen enhancing, all-natural active ingredient ever developed. The mRNA molecular structures in Transformation Beauty 365 Eye Cream give your collagen fibres the building blocks they need to renew and become stronger.

2. JJENISIS Gentle Eye Cream (12g HKD202)

Carefully formulated to provide the most gentle but exceptional nourishment and hydration to the delicate eye area. Its natural reflective properties discreetly draw the attention away from any fine lines or imperfections if you sparingly extend its use to the upper cheek area!

3. Hylunia Intensive Repair Eye Cream with Peptides & Plant Stem Cell (15ml HKD467)

Specially formulated complex of eight peptides is designed to renew and protect the delicate skin around your eyes and works for all ages. Containing a specially formulated complex of eight peptides that minimize fine lines, puffiness and dark circles. The high-performing anti-oxidants in this cream will visibly brighten and even the skin under your eyes. Suitable for all skin types.

4. 100% Pure Organic Coffee Bean Caffeine Eye Cream (30ml HKD234)

Anti-inflammatory, caffeine rich green tea and coffee improves the appearance of puffy under-eyes, and brightens dark circles. 93% say it improved skin firmness/elasticity


Love a light-weight, watery feeling around your delicate skin around the eyes? Go for eye gel.

5. Lhami Cucumber Eye Gel (20ml HKD202)


Firming and refreshing cucumber and aloe vera tone and calm the sensitive eye area. With marine collagen and seabuckthorn, this gel is also rich in anti-ageing natural vitamin E.

6. Juice Beauty Stem Cellular Anti-Wrinkle Eye Treatment (HKD483) 

A proprietary blend of fruit stem cells and Vitamin C infused into certified organic, antioxidant-rich juices works to reduce the appearance of dark circles and fine lines around the eyes for lasting, advanced age defy results.

7. Soley Birta Lift & Glow Lifting Eye Gel (15ml HKD421)

The active ingredients are the Icelandic Birch and the Icelandic Yarrow, Pseudoalteromonas and Exopolysaccharide, that retain water, give a plumping effect and smooth the skin.


Never a beauty oil kind of girl. But 10 out of 10 industry experts I meet these days are telling me that oil is the best! Can't say I'm loving the feeling but the effect speaks for itself. So this is my latest attempt: eye oil! What?! Wouldn't that be too oily and what about the blemish?

Surprisingly, oil does not create blemish. Yes, it's a little counter intuitive. And it even feels as light-weight as eye gel. No kidding. This is the advice from Donna @ANNOD:

"To get the maximum benefit for your eye area, apply the product in the one direction. Begin at the inner eye and work outwards in one firm stroke right to the end of any laugh lines. Start at the upper eyelid area first – up high on the eyebrow – and then continue the same technique on the lower lid always beginning at the inner eye."

I tried it and am loving it!

8. ANNOD Eye &amp; Lip Treatment Oil (15ml HKD265)

Replace heavy waxy eye creams with this divine concentrated anti-aging Eye & Lip Treatment Oil. Annods’ specialty anti age oil is blended with essential oils, vitamins and precious healing oils which together visibly and positively enhance the fragile and easily lined skin around the eye and lip area.

9. Odacite Ba + S Eye Contour Booster (5ml HKD382)

Highly nutritive serum specially formulated for the delicate, thin skin of the eye contour. Rich in Vitamins A, E &amp; F and plant sterols, the magnificent Baobab oil targets all signs of aging around the fragile eye area, helping to reduce wrinkles and increase elasticity.

10. White Rabbit Chamomile & Carrot Seed Eye Cream (15ml HKD101)

Recommending this under "eye oil" instead of "eye cream" as the texture is so smooth you can massage it in like oil. Packed full of antioxidants and vitamins, help reverse the signs of ageing.

Final Tip: Ease yourself into beauty oil by adding one drop of oil into your normal serum / moisturiser / lotion and gradually increase the ratio of oil in your routine.

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Natalie's Story: Lhami (The Peacock is Frank)

Natalie's Story: Lhami (The Peacock is Frank)

Lhami (pronounced Lah-mee) is a Tibetan word meaning "goddess" or "divine".

When I first stumbled upon Lhami, I was blown away... reading its product category! Because it is a personal story and journey of Natalie, the woman (or the goddess!) behind Lhami.

Meet Frank. Yes, Natalie lives with a peacock. And wakes up with a wallaby outside her bedroom. Who's having a teeth-crunching home-envy reaction? For now, I have to just settle for getting some of the good stuff Natalie creates on that magical land surrounded by amazing wild animals on Australia's beautiful Central Coast.

Make Your Daily Rituals Moments to Savour.

Natalie, Lhami

As we seek a more holistic way of life, from what we eat to what we put on our skin, we start to be more mindful of: Where do things come from? How are they created/manufactured? What are the impact on others (environment, animals, people)?

So knowing that Lhami's products are not only made with natural, organic ingredients but also in nature (allow me to mention Frank the peacock again, I'm crazy about him already) makes a difference!

Natalie's "office"...

"I make the majority of Lhami products from scratch on my property on NSW's beautiful Central Coast.

The view from my workroom is of lush green trees and the distant ocean. Fragrant gardenia, frangipani and murraya waft through on the sea breeza, and our resident peacock Frank is always there, keeping me company. Our property backs onto a huge nature reserve, and we have an amazing array of native birds and creatures who live here. It's prompted me to become part of the 'Land for Wildlife' scheme and actively work to conserve the land," says Natalie.




How did Natalie become Lhami?

Since I was a kid I've been making floral waters and blending oils and perfumes. I was very inspired by my Grandmothers, who were both passionate about natural health. (My Nanna started one of WA's first health food stores.) After studying Cultural Studies at University of Denmark, then Colour &amp; Design in Sydney, I started a science degree. I intended to be a naturopath, but found my path in herbal medicine, aromatherapy &amp; skincare. Some intensive training in cosmetic chemistry with the head chemist from one of France's leading cosmetic companies and Lhami was ready to go.

Indigenous people worked out over thousands of years of trial and error that the earth is what sustains us, and that we have to respect and care for it for our own survival. Somehow this essential wisdom seems to have been pushed aside in the manic consumerism that is driving the world today, where the earth is seen as a resource to be plundered with no concern for the consequences. I don't want Lhami to be part of that.

We love Lhami's hydrating serums

Natalie as mompreneur...

My husband Damian is a primary school teacher. Sam and Gabe are my beautiful kids. Sam is my resident IT support person and willing product tester. Gabe loves to help too. Gabe's on the autism spectrum, and has had a lifelong obsession with outdoor work and tools. He dons his earmuffs and does all our lawn mowing and whipper snipping, often before school! I spend a LOT of time outside with Gabe - hours every day, working hard.

Having a special needs child can be really challenging, especially when I have a business to run. The school day goes so quickly, and I'm racing the clock to get orders packed and batches bottled before 3pm... once Gabe's home I'm on duty - he needs no less than my 100% engagement in whatever we are doing. I've decided to view this as a gift in living in the moment and being present.

So many chemicals cause cancer, allergies & dermatitis - from the weed killer in most garages to the paraben preservatives and synthetic fragrances that are in the majority of personal care & household products. I passionately believe that we all need to do our best to avoid these chemicals, and create chemical free homes for the health of our families and the environment.

Natalie's beautiful skin guide...

  • Keep it simple
  • Eat organic, nutrient dense foods
  • Stay hydrated by drinking lots of water, herb teas and coconut water
  • Use natural products & makeup
  • Find a skincare ritual that works for you - just a few minutes before bed and I promise you'll see and feel the difference

Bonus beauty tips:

For combination, oily and teenage skin types, try alternating between these two cleansers.

Commercial cleansers are often very drying, which causes the skin to overproduce sebum, making breakouts worse. Don't be tempted not to moisturise because you think it will make your breakouts worse... natural oils do not make your skin oilier, they help the skin find its natural balance.

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10 Worst Cosmetic Ingredients for the Environment: The Dirty 10

10 Worst Cosmetic Ingredients for the Environment: The Dirty 10

Many everyday products we use to stay clean and healthy are actually harming the environment, animal life and ultimately us (surprise, surprise.) These are the 10 worst cosmetic ingredients for the environment. We call them the Dirty 10.

Our fellow #Minimalists are beautiful women (and men) who want to minimize their footprints on our planet. So it makes sense that none of us wants to destroy our world’s natural beauty by choosing the wrong cleanser, sunscreen, or perfume that contains ingredients that outright pollute the environment.

So what do we do?

Well, here at MINIMAL we do not accept products containing any of the Dirty 10, so you can shop with us guilt-free.

Check through the list below and see if your cleanser is really clean :)

The Worst Environmental Pollutants in Your Beauty Products

Dirty 1: Petroleum

Ingredient Names: petroleum jelly, petrolatum, mineral oil, paraffin wax

Petrolatum, or petroleum jelly, is formed as part of the oil drilling process. While mineral oil is a by-product of the process that petroleum goes through as it is made into gasoline.

They are very common ingredients in many beauty products such as lip balm, lotions, ointments and baby oil.

One of the most common brands being Vaseline – hands up if you grew up with Vaseline being your diaper (and um… thermometer) lub, and turned into a woman with a Vaseline pocket size lip balm in your handbag? Been there, done that.

Now a lot of people choose not to support petroleum-based products because of the depletion of oil reserves and the non-renewable state of that resource. People switching to Tesla probably should swap their lip balm first. Baby steps. Just saying.

Dirty 2: Palm Oil

Ingredient Names: Just to warn you, there are many! No kidding!

Vegetable Oil, Vegetable Fat, Palm Kernel, Palm Kernel Oil, Palm Fruit Oil, Palmate, Palmitate, Palmolein, Glyceryl, Stearate, Stearic Acid, Elaeis Guineensis, Palmitic Acid, Palm Stearine, Palmitoyl Oxostearamide, Palmitoyl Tetrapeptide-3, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Sodium Kernelate, Sodium Palm Kernelate, Sodium Lauryl Lactylate/Sulphate, Hyrated Palm Glycerides, Etyl Palmitate, Octyl Palmitate, Palmityl Alcohol…

There is nothing dirty about palm oil itself – it is how the soaring demand for it has driven the palm oil industry into a very dirty one.

It is estimated that about half of all packaged products sold in the supermarket contain palm oil. It is the most widely consumed vegetable oil because it is extremely versatile and cheap to grow.

However, palm oil grows in the same area as tropical rainforests, and the uncontrolled clearing of land for palm plantations has led to widespread loss of these irreplaceable forests. The cultivation of palm oil has been linked to deforestation and the burning of peat lands in Indonesia and Malaysia, and blamed for the smoke haze that recently choked Singapore.

 Palm oil plantations have also been connected to the destruction of habitat of endangered species such as orangutans, rhinos, elephants and tigers as well as the displacement of indigenous peoples who have lost their land and livelihoods.

Most of us have seen heartbreaking photos and footages of violence against orangutan mother and child to drive them out of the forest, dying orangutan hanging onto the one tree left in what was once home... there is nothing beautiful about the situation.

As consumers we can drive change in the palm oil industry in two ways:

  • choose brands that buy 100% certified (by CSPO or RSPO) sustainable palm oil to grow the sustainable palm oil industry or
  • choose brands that do not use palm oil to drive up the demand for palm oil alternatives

We welcome both 100% certified sustainable palm oil products and 100% no-palm-oil products on our platform.


Dirty 3: Triclosan

Triclosan is an antibacterial agent used in many cleansers, deodorants, cosmetics and household products. It has recently been banned as an active ingredient by the FDA.

It is linked to an increase in antibiotic resistant organisms, which have increased the risk that infections can be deadly.

When triclosan is washed down the sink, it can change the biochemistry of amphibians, fish, and aquatic plants.

The European Union classifies this ingredient as having the potential to cause long-term adverse effects in the aquatic environment. It does not degrade quickly, tends to accumulate in the environment, and reacts with other chemicals in waterways to form toxic dioxins.

Dirty 4: Synthetic Musk

Synthetic musk is a class of synthetic aromachemicals.

Commonly added to perfumes, scented soaps, cleansers, creams, moisturizers, sunscreens, hair products and more.

Wastewater treatment plants do not break them down, which means they slip into the rivers and oceans via sewage discharge. These chemicals persist in the environment, and accumulate in the tissues of fish and other invertebrates therefore harmful to the marine environment.

We are by no means advocating the use of deer musk. On average, 160 musk deer have to be killed for 1 kg of musk (WHAT?) There are many options other than animal musk and synthetic musk.


Dirty 5: DEA

DEA or Cocamide DEA is a chemically modified form of coconut oil used as a foaming agent.

Commonly found in soaps, cleansers and shampoos.

Yet another substance categorized as causing acute toxicity to aquatic organisms and accumulate in the environment.


Dirty 6: BHA and BHT

BHA and BHT are both synthetic antioxidants, commonly used as preservatives in cosmetics and moisturizers.

In addition to being suspected hormone disruptors, they are both linked to potential environmental harm. BHA is listed as a chemical of potential concern by the Convention for the Protection of the Marine Environment of the North-East Atlantic, because of its tendency to bioaccumulate and because it’s toxic to aquatic organisms. Studies have found that it causes genetic mutations in amphibians. BHT also has a moderate to high potential for bioaccumulation in aquatic species.

Dirty 7: Microbeads

Ingredient Names: microbeads, microabrasives, polypropylene, polyethylene.

Many of today’s exfoliating face and body washes use polyethylene—a plastic substance—to create scrubbing beads. They can also make products feel creamy and help fill in wrinkles.

Unfortunately, unlike natural and organic products that use sea salts and other natural ingredients to exfoliate, these products give you the illusion of natural exfoliation while polluting our rivers and lakes.

The tiny bits of plastic found in cosmetic products are gathering in lakes and natural waters and are considered one of the newest and most concerning environmental dangers. Estimates are that one facial cleanser tube contains 350,000 beads.

Not only do microbeads pollute our waterways, they are also being eaten by fish and other wildlife—harming the animals and ultimately those of us (who are not vegans, wink wink).


Dirty 8: Oxybenzone

Most people already know this - chemical sunscreens like oxybenzone are toxic to coral and are contributing to the decline of reefs around the world.

High concentrations of the chemical was found around coral reefs in Hawaii and the Caribbean, where it alters coral DNA and acts as an endocrine disruptor, causing baby coral “to encase itself in its own skeleton and die,” according to an article in The Guardian about the study.

The damage occurred even at low levels—equivalent to one drop of water in six-and-a-half Olympic-sized swimming pools—yet between 6,000 and 14,000 metric tons of sunscreen lotions end up in coral reef areas each year.

According to the Environmental Working Group (EWG) guide to sunscreen, among the worst brands for sun protection is the number one culprit for toxicity and false advertising, Neutrogena.

“Neutrogena’s advertising hype is further from reality than any other major brand we studied. It claims to be the “#1 dermatologist recommended suncare brand, yet all four products highlighted on Neutrogena’s suncare web page rate 7, in the red – worst – zone in our database,” says EWG.

Dirty 9: Synthetic Dye (p-phenylenediamine)

An organic compound used in permanent hair dyes that rely on chemical reactions (oxidation) to fix colour. Toxic to the environment.

Dirty 10: Phthalates

Ingredient Names: DEP, DBP

Found in cosmetics and nail products. Toxic to the environment.

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What is vegan beauty? Except for the very few who were raised vegan (and have chosen to stick with it), for most vegans it involves a lifestyle change at some point in their lives.

Most people start with changing their dietary choices, and some may extend veganism into other areas of life such as fashion, beauty, home & living (it is starting to sound like I am reciting a shopping mall floor map).

Actually this is a helpful analogy, while there maybe a vegan section in some supermarkets, there is certainly no such thing in a department store. While most people understand what vegan diet means, vegan beauty is not a common term.

It is not that complicated.

We challenge ourselves to simplify this in 3 Q&A. Here we go.

Q: What is vegan beauty?

A: Same as vegan diet - does not contain any animal products, by-products or derivatives.

Q: Why vegan beauty?

A: Same as vegan diet – that animals are not for us to eat, wear, use or exploit.

Q: How is vegan beauty different from vegetarian beauty?

A: Same as vegan vs vegetarian diet – vegetarian beauty may contain ingredients made by animals such as beeswax, honey, milk; vegan beauty does not.

Our Policy

At MINIMAL, we welcome <i>products</i> that are vegan to be sold via our platform; but the brands themselves may not be fully vegan (but definitely vegetarian). What we have found is that many brands are almost 100% vegan except that one or two product items with beeswax in them. Since our main goal is to grow the market for vegan and vegetarian products, we have adopted this policy that does not exclude vegetarian brands, but only accepts their vegan products to provide the 100% vegan shopping environment for you.

Common Animal Ingredients in Beauty Products

carmine – red dye obtained from crushed female beetles mainly used in lip sticks and other makeup products (allow us to roll our eyes please)

beeswax/honey – getting more and more popular in skincare. Beeswax is secreted by bees used to build their honeycombs (i.e. their home, um…) honey is food made by bees (i.e. their food, oh yes we just said that).

milk – from cows, goats etc.

Common Animal Ingredients in Beauty Products (Here’s More, Gangnam Style)

Actually, that was not fair. Some of these ingredients are not from, or first used by, Korean brands. But some Korean brands certainly made these “once exotic” ingredients very affordable therefore becoming much more well-known in the mass market.

snail mucus – many Korean brands now have a snail line; most carry at least a snail mask.

pig collagen

bee venom – collected by placing a pane of glass alongside a hive and running a weak electrical current through it, which encourages the insects to sting the surface. It is claimed that because the bee's lance remains in its body, it does not die.

donkey milk – the latest trend, yes, really…


bird’s nest – I know it sounds gross, but if you're Chinese, you probably have eaten it before (yes I have). Bird's nest is made out of a solidified saliva produced by the male swifts or swallows. This saliva is said to be very good for the skin, whether taken orally or applied on skin.

horse oil –Horse oil skin care brands have been around in Japan for many years, usually visually blunt with the Chinese characters (kanji) 馬油on the packaging. The Korean versions of it tend to be a bit more subtle and harder to spot what it is really made of.</li>

egg yolk

And finally, surprise surprise, these ingredients are actually not not vegan (yes, double negative intended).

“snake venom” – Or syn-ake is a topical anti-aging treatment developed by a Swedish company and marketed as an alternative to Botox injections. It is a synthetic form of snake venom.

Last Words

As you have seen above, a lot of these non-vegan ingredients use “being natural” as their selling point. To put it simply, everything on this planet is either natural (from animal, plant or mineral) or synthetic. <em>Natural</em> does not equate <em>good</em>, or more precisely, <em>effective-or-appropriate-for-the-intended-purpose</em>; like cyanide is a natural substance too.

If vegan beauty is your thing, the natural ingredients you want to apply to your skin are probably those from plants and mineral. Some ingredients are known for and proven to be effective, for example jojoba oil for hydration, aloe vera for soothing etc.

But if you are always in search for the next hype ingredients, here are a few in-fashion vegan ingredients to look out for.

Collagen – Let me correct myself, when has collagen ever gone out of fashion? Dah. Instead of getting it from pig skin (animal collagen) or fish scale (brands refer to them as marine collagen), some vegan products have marine collagen from algae. Seabuckthorn Oil. Or the proper name Hippophae Rhamnoides Oil, from the fruit or the seed of the plant, excellent source of omega-3, 6, 9.


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“Cruelty-free” generally means that a product and its ingredients were not tested on animals. And in this context we are just talking about beauty products.

Common Reactions in a Cruelty-Free Discussion

“But it doesn’t say it’s tested on animals!” Mum.

Sorry to break the bad news, auntie, but products are not required to label themselves regarding their "cruelty" status (maybe they should but they are not).You can feel strongly that men who are jerks should tattoo that on their forehead but the reality is, they are not required to (and they never do). Ouch.

“But this is natural/organic/green/pure/herbal, of course it’s not tested on animals!” says Lindsay down at the drugstore. 

“Natural”, “organic”, “green”… these words actually do not imply any cruelty-free status. Many "natural and organic" products are tested on animals, unfortunately – not to mention that under the current green washing trend (i.e. putting the word "green" on anything and everything for marketing), whether a product is for real natural and organic, let alone cruelty-free, is not that easy to tell.

“If it is not tested on animals how do we know it is safe?” says some guy. 

Animal testing for cosmetic products has been banned in many countries including the European Union. Notwithstanding the obvious risk of oversimplifying things, this is certainly an implication that – no, we do not "need" animal testing to know that a beauty product is safe for human use. Look out for a coming blog post that will go into more detail on this.

“Sure, maybe it’s been tested on animals but this product is natural so it’s ok.” says a brand owner at a beauty industry exhibition. 

True story. I swear. Unfortunately even industry insiders can be quite ignorant on this subject. And yes, I could not resist rolling my eyes right in front of him. But what I should have said to him really, is this – “how do you feel about me dripping some real natural, organic lemon juice into your eyes?” I didn’t. I swear.

“If animal testing is not needed why do people do it?” says a dog lover who just found out beagles are commonly used in animal experiments and cannot even imagine this to be "a thing".

Good question. Use of animals in research and safety testing has a long history and covers a spectrum of purposes from life-saving biomedical research--that many pro-test people focus on--and things like cosmetics and household cleansing products--that many anti-test people focus on--as well as many scenarios in between.It does not facilitate a meaningful discussion to lump a nuance situation into one single category. We will break it down in a separate post if you are interested. Bottom line is, in the context of beauty and lifestyle products, it is hard to argue that causing suffering and depth to millions of animals is necessary or that the benefits justify the costs (including moral costs). Animals are simply cheap and easy to exploit, even if there are alternatives.

So, What Makes a Product Cruelty-Free?

Our Founder and CEO (Chief Ethics Oolala) is a lawyer so forgive us for getting a little excited about exposing all the loopholes here.

There is nothing we dislike more than brands claiming to be cruelty-free by trying to be smart with interpretation. Or some people may refer to as: stretching the truth.

Batman: Your make up looks AWFUL!

Did you test your products on animals?
Did you test your product ingredients on animals?
Did your ingredient suppliers test their stuff on animals?
Did you commission third parties to test on animals on your behalf?

Joker: Dude, you know what’s your problem? Why so serious?

Anyway, if you are still awake, at the end we drafted this definition. Pretty water-tight, eh?

“Cruelty Free” means no animal-based test and/or experiment was used in any way in relation to the products (including but not limited to, any phase of product development, manufacture, import-export, distribution and selling process) by any related or unrelated person (including but not limited to, the company owning the brand, its laboratories, ingredient suppliers, manufacturer and any third party contractors, agents or regulatory bodies).

YAWN… ok, let’s move on and we will explain how we use the definition. But before that…

Can Cosmetic Brands Selling In China Be Cruelty-Free?

Brands importing their cosmetic products into mainland China is required by law to put their products through animal-based tests before they can be sold.

Some brands argue that because they are "required by law" to perform animal testing, it does not "count". We are sure none of our fellow Minimalists would agree with that logic.

Some brands have announced publicly that they will refuse to enter into the mainland China market unless and until the law changes. Round of applause :)

MINIMAL is based in Hong Kong. We are proud that although we are part of China, Hong Kong has its own legal system and the animal testing law does NOT apply in Hong Kong (and Macau). Another reason we love Hong Kong so much!

Hands down the best summary of the animal testing law in China we have seen so far. Salute to Ethical Elephant and Humane Society International!


Rule of Thumb

This is what we do here.

Is a brand Cruelty-Free? We ask these three questions.

And all brands accepted to join our platform make this representation to you, the customer, direct as part of your sales contract when you buy their products via

“We are Cruelty Free. None of our products has been tested on animals, except humans. We are neither owned by a parent company nor do we own a subsidiary that is not Cruelty Free. Our beliefs are baked into our business and we do not make excuses. That includes consciously choosing not to engage in any activities that contradict with our ethical standards, for example as long as bulk exporting to China (except Hong Kong and Macau) means that we are required by law to perform animal-based tests, that will not be part of our business. Simple.”

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Cruelty-Free Brand List 2017: Hong Kong

Cruelty-Free Brand List 2017: Hong Kong

A cruelty-free brand list designed for shoppers in Hong Kong and Asia.

This list is not exhaustive, in fact it is the opposite of exhaustive. Going through cruelty-free lists from different certification agencies and blogs, scrolling through hundreds of thousands of brand names through apps, do not make for an enjoyable shopping experience.

Worst of all, most brands you have never heard of, or are not available in Hong Kong or Asia.

A few disappointing experience like this can put anyone off turning their beauty cabinet cruelty-free. So instead of a "full" list we have compiled here a list of "Common Brands that are Cruelty-free". Do come back to check for updates, we will add (or delete) from it regularly to keep things fresh.

*Update on 3 July 2017: NARS no longer cruelty-free. Because it announced that it will import into Mainland China. For explanation of why this makes the brand NOT cruelty-free, watch 👉🏼 our very own animated video (less than 2-min long) 

*Update on 10 January 2018: 100% Pure announced that it will start selling in Mainland China but claimed that it will stay cruelty-free. We are following the situation and will update you as soon as more information is available 


Full Range 
The Body Shop^ (owned by L'Oreal)
Marks & Spencer


Eve Lom
Molton Brown

Dr. Bronner's
Dr. Hauschka
Neal's Yard Remedies
100% Pure


BareMinerals^ (owned by Shiseido)
Urban Decay^ (owned by L'Oreal)
NARS^ (owned by Shiseido)
Cover FX

Too Faced^ (recently acquired by Estée Lauder)
Becca^ (recently acquired by Estée Lauder)


John Mitchell
John Masters




HURRAW! (lip balm)
Suntegrity (sunscreen)
COOLA (sunscreen)

^Many cruelty-free fans do not consider a brand truly cruelty-free if it is owned by a non-compliant parent company. What is your take on this?

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